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Laying the Groundwork for your campaign

April 29 - Session 2

Laying the groundwork for your campaign

The Our Homes, Our Votes campaign, a nonpartisan initiative to boost voter turnout among low-income renters and elevate housing as an election issue, hosted the second installment of its 2024 webinar series on Monday, April 29. The webinar, titled “Laying the Groundwork for Your Campaign,” covered essential considerations and organizing tools for launching a nonpartisan voter engagement campaign. 

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Courtney Cooperman, project manager of Our Homes, Our Votes, gave an overview of the rules that 501c3 tax-exempt public charities must follow to remain strictly nonpartisan in their election work. She also discussed HUD’s communications which clarify that HUD-funded agencies are not only permitted, but are actively encouraged, to carry out nonpartisan voter engagement activities.

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Morgan Murray, voter engagement programs manager at the League of Women Voters, shared detailed guidance and concrete tips for organizations to conduct nonpartisan voter registration drives and get-out-the-vote (GOTV) campaigns. Morgan spoke to the importance of planning ahead, training your team, working with election officials, preparing and following up after voter registration events, and contacting newly registered voters in the GOTV phase of the election cycle

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Eddy Zerbe, deputy director of Students Learn Students Vote, discussed the nonpartisan Civic Holidays as an organizing tool for registering, educating, and mobilizing voters, and for celebrating the act of participating in our democracy. He shared about the core goals of each of the nonpartisan Civic Holidays—National Voter Registration Day, National Voter Education Week, Vote Early Day, and Election Hero Day—and ways that the Civic Holidays support community partners. Click here to become a Civic Holidays partner!  

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The following links were referenced on the call:

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